Privacy Policy

Last updated: February 22, 2025

Introduction

Welcome to EndIt (“we,” “our,” or “us”). We are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered habit quitting application and website (collectively, “EndIt” or the “Service”).

Information We Collect

Information You Provide

  • Account information (name, email address)
  • Authentication data when you sign in using third-party services (Google, Apple)
  • Habit information (habits you want to quit, habit details, quit attempts)
  • Progress tracking data (streaks, milestones, quit dates)
  • Goal setting information (target dates, personal objectives)
  • Trigger and craving tracking data
  • Mood and feeling tracking information
  • AI conversation data and chat history
  • Relapse and setback tracking information
  • Notification preferences and app settings

Information Automatically Collected

  • Usage data (features accessed, time spent, interactions)
  • Log data (IP address, access times, error reports)
  • Performance data (app crashes, technical issues)
  • Analytics data through Google Analytics
  • Cookies and similar tracking technologies

How We Use Your Information

We use the collected information to:

  • Provide and maintain our habit quitting Service
  • Authenticate your identity and maintain your account
  • Personalize your habit quitting journey and AI interactions
  • Track your progress, streaks, and achievements
  • Provide AI-powered support and guidance
  • Send personalized recommendations and insights
  • Process payments for premium features
  • Enable social features for progress sharing (coming soon)
  • Improve our AI algorithms and habit quitting strategies
  • Analyze usage patterns and optimize performance
  • Respond to your inquiries and support requests
  • Prevent fraud and ensure platform security

Third-Party Services

We use various third-party services to operate our platform:

  • Authentication services (Google, Apple) for account sign-in
  • Google Analytics for usage analysis
  • Payment processing services for premium features
  • AI service providers for conversation processing and habit recommendations
  • Hosting services for delivering our Service
  • Cloud storage for secure data backup

Each of these third-party services has their own privacy policy governing how they handle your data. We encourage you to review their privacy policies.

Information Sharing and Disclosure

We do not sell your personal information. We may share your information with:

  • Third-party service providers mentioned above who assist in operating our platform
  • AI service providers for processing conversations and providing personalized recommendations
  • Analytics partners to improve our Service
  • Payment processors for handling transactions
  • Legal authorities when required by law
  • Other users when you choose to share progress through social features (coming soon)

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Your sensitive habit and progress data is encrypted and stored securely.

Your Rights and Choices

You have the right to:

  • Access your personal information
  • Correct inaccurate data
  • Request deletion of your data
  • Export your habit tracking and progress data
  • Manage notification preferences
  • Control social sharing settings
  • Disable cookies and tracking technologies
  • Manage third-party service connections
  • Delete your AI conversation history

AI Data Processing

Our AI features process your habit information, progress data, and conversations to provide personalized support and recommendations. This processing helps improve your habit quitting journey by:

  • Analyzing patterns in your habit data
  • Providing personalized advice and strategies
  • Identifying potential triggers and cravings
  • Suggesting appropriate interventions and support

Your AI conversation data is processed securely and is not used to train models that would benefit other users without your explicit consent.

Social Features Privacy

When social features become available, you will have full control over what progress information you choose to share. By default, all your data remains private. You can opt into sharing specific achievements or milestones with the community if you choose to do so.

Children's Privacy

EndIt is intended for users aged 13 and older. We do not knowingly collect information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date.

International Users

Our Service is hosted in the United States. If you access our Service from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States.

Contact Us

If you have questions about this Privacy Policy or our practices, please contact us at:

Email: hello@endit.app
Website: https://endit.app

California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA), including:

  • The right to know what personal information is collected
  • The right to delete personal information
  • The right to opt-out of the sale of personal information
  • The right to non-discrimination for exercising these rights

Data Retention

We retain your personal information for as long as necessary to provide our Service and fulfill the purposes outlined in this Privacy Policy. Your habit tracking data and progress information will be retained as long as your account is active to maintain your historical progress records.